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Online Advocacy Specialist


The Online Advocacy Specialist is a member of truth’s Marketing Department, a 20-member team which directs all marketing initiatives for the organization truth® campaign. The ideal candidate for Online Advocacy Specialist has strong knowledge of digital organizing of online and field activists/volunteers, creating pathways via specialized web tools to move individuals up the ladder of engagement. This person will, long term, work with multiple teams to build out an online platform that fosters peer-to-peer communication and coordination – truth’s first formal e-advocacy program.

We're looking for someone who will thrive in a fast-paced environment who has outstanding experience conceptualizing and developing online activations for advocacy, content and project management, fact-checking ability and the ability to drive engagement. This role will be the dedicated bridge between truth’s marketing and youth activism team.


  • Conceptualizes and executes online activations, from petitions to ground engagements to spur activism.
  • Leads the digital advocacy team (comprising a graphic designer and copywriter), as liaises with the rest of the digital team and brand team to conceptualize advocacy engagements from start-to-finish, and post-hoc evaluation.
    • Concept and develop advocacy and action based campaigns to drive engagement and participation, identifying opportunities to drive users through a funnel of low resistance to high resistance activism activities.
    • Develops and manages the full lifecycle of tasked projects, from ideation, conception to final execution, launch and ongoing optimization/concepts for activation.
    • Oversees activities within advocacy campaigns to drive activation, such as:
      • Plays a lead role in the development and project management of truth’s online and offline advocacy campaigns, including coordinating workflow across the organization.
      • Works closely with internal teams to create compelling actions and supporter journeys which increase both action rates and depth of action.
      • Analyzes campaign performance and provide reports to other teams to make adjustments as needed.
      • Builds iterative activations within a campaign moving users up the engagement funnel to convert users into self-starters (in collaboration with our community outreach and youth engagement team).
      • Onsite production and oversite.
      • Collects and distributes of creative materials (i.e., logos, artwork, copy, etc.) between agencies and media outlets.
      • Manages technical needs from website modules, to SMS, email, and automation tasks.
      • Legal routing.
      • Other.
  • Working knowledge of content management systems (Drupal), SMS platforms (Mobile Commons), automation/email suites (NetResults), and others to drive full lifecycle of advocacy engagement projects and overall program.


  • Bachelor’s degree plus 5-7 years of experience (desired).
  • Prior experience working on a similar national advocacy/cause-based marketing campaign similar to truth® campaign with demonstrated experience leading online activism activities (full-spectrum).
  • Experience in creating content for complex campaigns and campaign evaluation and reporting.
  • Strong content and analytical skills accompanied by being detail-oriented.
  • Client (internal and external) communication skills through phone calls, emails, proposals and face to face presentations are a must have.
  • Proven experience driving and management online activism projects and programs.
  • Self-directed and capable of working in a fast-paced environment.
  • The ability to work independently and efficiently on concurrent projects and with internal staff and outside partners/vendors is a requirement.
  • Portfolio or relevant examples of past advocacy campaign management experience.
  • Non-profit/issue advocacy experience desired.


Salary is commensurate with experience with EXCELLENT benefits.


Interested candidates should submit a resume with salary history, and cover letter here


Mail application materials to:

Human Resources

Attn: Senior Advocacy Specialist

900 G Street, NW, Fourth Floor

Washington, DC 20001


Fax: (202) 454-5597 

No telephone calls please.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.


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