Vice President, Business Development

Washington, DC
Full Time
Experienced
WHO WE ARE

Truth Initiative® is America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past. We speak, seek and spread the truth about tobacco through education, tobacco-control research and policy studies, community activism and engagement, and innovation in tobacco dependence treatment.

The Innovations Center at Truth Initiative is a cross-functional team that designs, builds, evaluates, and markets leading digital solutions to help people live tobacco free. The EX Program® is Truth Initiative’s enterprise-level digital tobacco cessation program designed for employers, health systems, and health plans. Developed in collaboration with Mayo Clinic, it builds on the highly successful consumer platform, BecomeAnEX, launched in 2008 that has helped nearly 1 million tobacco users on their quitting journey. The EX Program is designed for tobacco users across the motivational continuum. It supports users through multiple, integrated modalities which include a website with an online social network, dynamically tailored text messaging fully integrated with the website, email, synchronous live chat digital coaching, and pharmacotherapy decision support and delivery. We provide value to our large and rapidly growing book of business by helping their employees/members live healthier lives and demonstrating that value through a variety of reporting mechanisms. The EX Program is now available to more than 10 million adults across the US through strategic clients that span leading health plans and employers in key industries like manufacturing, transportation, healthcare, and retail. A key differentiator for the EX Program is our field-leading, federally-funded research that has played a key role in advancing the science of tobacco cessation for over a decade. Science is in our DNA.

WHO YOU ARE

The VP, Business Development will lead a sales team that sells EX Program Premium to employers, health systems and health plans, and will manage all administrative functions within your role. The VP will interface with Innovations and other Truth Initiative team members including marketing, client success, product, legal, and finance. This position will hire, train, coach and manage one to two additional sales professionals. This position will report directly to the Chief Health Officer and routinely present to senior management and Truth Initiative’s board of directors. The VP will have experience and a strong desire to serve as player/coach by acquiring new clients as the lead salesperson, as well as supporting team efforts in meeting individual and team revenue targets.

DUTIES/RESPONSIBILITIES (*ESSENTIAL DUTIES):
  • Set annual revenue targets for team and individual sales professionals.*
  • Set sales strategy and tactics in close collaboration with marketing and client success leaders to achieve revenue targets.*
  • Leverage and nurture employer, broker, health plan and channel relationships.*
  • Build pipeline of qualified leads/opportunities, accurately forecast close dates along with projected quarterly and annual revenue for new contracts.*
  • Manage the entire sales process from lead qualification to closing by using problem/solution and consultative sales approach in the marketplace.*
  • Coach and manage sales team.*
  • Manage CRM database to track sales activity and report on key performance indicators related to pipeline and sales activity on a weekly basis.*
  • Report key sales metrics: forecasting accuracy/updates, pipeline value, feedback on lead quality and source, anticipated close dates, pipeline movement, average days to close, won/loss report, leads and closed sales by contract size and industry.*
  • Provide reporting, analysis and feedback regarding leads, won/loss reasons and sales effectiveness.
  • Provide market feedback and analysis of competitive landscape to internal leadership, product, and marketing teams.
  • In coordination with marketing, create and maintain up-to-date messaging and sales collateral.
  • Maintain deep and current knowledge of wellness vendors, brokers and trends to inform product development and position in the marketplace; organize findings and share with the team.
  • Participate in product redesigns and enhancements by representing marketplace trends, opportunities and threats.
REQUIRED QUALIFICATIONS:
  • Bachelor’s Degree required; MBA is a plus.
  • At least 10 years of direct B2B sales experience required, preferably selling enterprise SaaS products.
  • At least 5 years of experience managing a sales team required, with demonstrated experience as a team builder and sales coach.
  • Must know and be an active user of Salesforce.
  • Strong knowledge of the employer and health plan wellness market is required; experience selling a tobacco cessation solution is a plus.
  • Demonstrated experience working with human resource leaders, the top benefits consulting firms, and consultants.
  • Strong executive presence and interpersonal skills with ability to communicate and work well with others.
  • Adept at delivering professional presentations.
  • Adept at discussing contracting and strong negotiating skills.
  • Excellent written and oral communication skills.
  • Demonstrated ability to work independently and on a distributed team and embrace communication technology for both scheduled meetings and ad-hoc discussion.
COMPENSATION PACKAGE:
The salary range for this role is starting at $170,000-$185,000 plus incentive on a national basis. Individual pay decisions are based on a number of factors, including but not limited to qualifications for the role, relevant work experience, skillset, internal equity, location, and certifications, consistent with applicable law. Salary is just one part of our total rewards package which additionally includes equity, performance bonus for eligible roles, and competitive benefits. 
Interested candidates should submit their cover letter and resume here
OR
mail application materials to:
Human Resources
Attn: Vice President, Business Development
900 G Street, NW
Fourth Floor
Washington, DC  20001
Fax: (202) 204-5214
No telephone calls please.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.
Share

Apply for this position

Required*
Apply with
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*